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    1. ANZHENG BRAND
      旗下品牌

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      FIONACHEN 斐娜晨
      FIONACHEN BRAND
      Fun of modern delicacy
      玩味 / 當代 / 精致
      Fun of modern delicacy
      玩味 / 當代 / 精致

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      Group Brand / 集團品牌

      作為年輕且富有浪漫活力的新起之秀,Fiona Chen斐娜晨自誕生起,便將視野投向全球,吸納中西方頂級設計團隊,從設計、研發、生產、推廣、市場各個環節,全情投入頂級打造,創造&ldquo;高端、優雅、玩味、清新&rdquo;糅合于一體的時尚新風貌!

      As new fashion brand featured youth and romantic vigor, Fiona Chen has enjoyed a global vision from the very beginning of its establishment. With top designer team made up of talents from both China and western countries, Fiona Chen keeps making commitment to creation of a new fashion combining superior quality, elegance, fun and freshness from the design, production, promotion and marketing of product.

       

           

      Brand Concept / 品牌理念

      Fiona Chen斐娜晨期望為擁有強烈自我意識與高品位的女人們找到屬于她們的高尚而精致的形象。

      Fiona Chen斐娜晨的創立始于一種回歸。由西方回歸東方,將歐洲時尚理念、審美情趣與中國女性體型相融合;將風格的構建深植于女性的心理,帶領服裝回歸內心;將女人從現實中解禁出來,重新探索自我,回歸本真,綻放柔和、美好的女性特質。

      Fiona Chen斐娜晨以舒適大膽色彩組合,剪裁上的幽默,圖案的趣味表達,帶來一種值得玩味的效果。

      Fiona Chen aims to create fashionable and delicate image for ladies with outstanding self-awareness and taste.

      Fiona Chen is a brand originated from the concept of reversion. It strives to reverse to oriental fashion from western fashion through combination of European fashion concept and taste for fashion with the figure of Chinese women, reverse the fashion to our mind through deep rooting the style creation in women&rsquo;s minds, reverse women to a status of nature, gentleness and niceness through freeing them form the reality and allowing them to explore who they really are.

      Fiona Chen creates a fashion of fun through combination of diverse colors, unique cutting and funny pattern.

       

           

      Design Concept / 設計理念

      Fiona Chen將對當代藝術與街頭風格的欣賞,運用在色彩、圖案的創作中,最大限度地表達個人自由,創造出一種獨特趣味的設計美學,同時大膽的將新的科技與傳統設計碰撞融合,保持個性化、風格化、精致的具有裝飾美感的細節,呈現出混合而精致的迷人風貌,代表了中國新一代年輕女性獨立自主的時代精神與不拘一格的時尚品味。

      Its appreciation for modern art and street style has been applied to the design of color and pattern to create a special yet funny design aesthetics in which the personality can be given a full play. In addition, independence and various tastes for fashion of Chinese young ladies can be well perceived from the mixed and delicate fashion created by Fiona Chen through integration of new technology and traditional design, personality, unique style, delicate and fantasy details.

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